12 Anchor Text Optimization Secrets
12 Anchor Text Optimization Secrets for Better Rankings
If you own a business and have a website, there’s no question you desire better rankings. Front page rankings mean more opportunity for you and your company. The more people your site gets in front of the better the chances of converting them into paying customers. Usually most business owners don’t have the time to manage their SEO so they hire an outside online marketing service or they bring somebody in-house to run their search engine optimization. Business owners need to focus on their day to day operations and depend on an experienced SEO team to get them online results.
I could write a whole article about hiring the right SEO team or in-house SEO specialist but that’s content for another time. We’re going to skip a head and focus on what it takes to achieve top rankings within Google. Google has many ranking signals they use in determining how they’re going to rank a website, but for the purpose of this post we’re going to zero in on one of their biggest rank signals. This rank signal has always been one of their top 3 and always will be! It’s the biggest factor in determining how much trust they have for a site, it plays a huge part in determining a sites domain authority, and has pretty much ruled the SEO land for years and will continue to do so. What is it you ask? LINK BUILDING!!!
Link building has been the one factor over the last decade that has provided Google the metrics needed to help them decide how to position a website within their search engine. Back in the day they would score each and every site by using a rating system called Page Rank. Each site would score between 0-10 and this would pretty much tell them how much trust they had in a site and helped in determining the rank results a site achieved. In today’s world Page Rank doesn’t matter anymore! Domain and Page Authority rule the land these days, the higher the DA and PA of a site the better. When it comes to other sites linking to yours, the better their Domain Authority, Page Authority, their backlink profile and trust flow, the more relevant Google will see you to your industry.
When it comes to backlinks most SEO’s go after their clients top keywords and build backlinks for those keywords only. In English, this means the link pointing off of a site, back to the clients site, will be represented by a hyper link text consisting of the search terms a site wants to be ranked for. For example, if an HVAC contractor in San Diego wanted to be ranked on the front page of Google for “ac repair San Diego”, a link within content consisting of this keyword would point back to the clients site that wants to rank for this search phrase. The only problem with using this strategy as your only link building method is the unnatural vibe it gives to Google. Going after search terms you want to rank for is called “Exact Match” anchor text links and doing this too much will give your back link profile a shady feel and quite possibly can effect the way your site ranks. When building “Quality” back links you need to use a wide variety of anchor text that are the center piece of the “content” that will point back to your site.
Here are “12 Secrets to Anchor Text Optimization” for better rankings.
- Keywords: You already know this one. It’s the phrase you are trying to rank for on any given page.
- Keywords plus: This anchor text contains one of your keywords but also some other text with it (i.e. “try this SEO service”).
- Brand: The anchor text is just your brand name (i.e. Mountain Dew).
- Brand plus keyword: The anchor text is your brand name with a keyword (i.e. “used cars on eBay”).
- Partial keyword: The anchor text contains a part of your full key phrase you’re trying to rank for (i.e. “try this dog food”).
- Full URL: The anchor text is literally the URL the link is pointing to.
- WebsiteName.com: The anchor text is the URL written as “YourWebsite.com.”
- Home URL: The anchor text is the home page URL even if the link is pointing to a sub page.
- URL with www’s: The anchor text is the full URL without http:// (i.e. www.fmsonlinemarketing.com/subpage).
- No text: This is an image link with no alt text.
- Page Title/Blog Post Title: The anchor text is the meta title of a page or blog post.
- Natural: This anchor text has no reference to any key phrases (i.e. “this website” or “here”).
Use These Ratios for Better Rankings
Once you get started on a clients off-page optimization strategy, link building being a huge part of this, you may see significant keyword movement within the first 45 days. It’s only natural to get excited not only for the client but for you as the SEO provider. But you have to be cautious. This solid keyword advancement may go on for months, maybe even over a year, but at some point, if you continue to build the same keyword anchor text for links, you’ll soon hit a wall.
Use the strategy we’ve listed here to build better links for your clients. SEO is not an overnight miracle, it’s a marathon, and both you and your clients need to be in this for the long haul. If you design your link building around this anchor text optimization, in the long run your clients will thank you, and as an SEO specialist, you’ll be better at your job. At the end of the day it’s all about results and becoming better SEO’s, and this is one step in that direction.