FMS | Google's New Hacked Algorithm
Google will be rolling out a series of new algorithms designed to eliminate any websites within their search results that may have been hacked.
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Google’s Hacked Algorithm

Google Hack Algorithm

Google’s Hacked Algorithm

Hacked Sites Algorithm Almost Ready

Good afternoon to all! Today we want to discuss a new algorithm that Google is almost ready to roll out. This is in addition to the new Penguin update that will be in effect towards the end of the year. The new algorithm update we’re referring to today deals with weeding out websites that have been hacked.

According to Google’s Ning Song:

“We are aggressively targeting hacked spam in order to protect users and webmasters.

The algorithmic changes will eventually impact roughly 5% of queries, depending on the language. As we roll out the new algorithms, users might notice that for certain queries, only the most relevant results are shown, reducing the number of results shown.

This is due to the large amount of hacked spam being removed, and should improve in the near future. We are continuing tuning our systems to weed out the bad content while retaining the organic, legitimate results.”

So what does this mean? If you’ve ever experienced your site being hacked or were conducting a search on Google, you may have noticed a little message underneath a websites rank position that read “This site may have been hacked.” Google is looking to clean up the search results by removing websites that have this message and have been hacked. They don’t want their search traffic to click through to a site and possibly infect their own computer. This is an effort to provide their search traffic with the best possible search results and content without harming search traffic or ruining their experience.

Webmasters of hacked websites will have every option to clean their websites from malicious code that was placed by the hacker or whatever else needs to be done, and from that point can submit their site for review to Google. Once Google reviews the site, which can take 10-14 days, if Google deems the site “safe” the little hacked message will be removed and their site will be restored back to the search engine results page.

I’ve dealt with this type of scenario recently. To all of my clients, make sure your webmaster or web design and internet marketing team are conducting monthly site back ups. Also, when it comes to your website, hosting, FTP (file transfer protocol) and even email accounts, make sure you’re not using easy, generic passwords. If you don’t want to be hacked, or at least want to decrease the chance significantly, make your passwords very difficult. You should be writing these passwords down and filing them in a safe place. They should be passwords that you can’t remember. When you think of securing your website, hosting, and email, think of Fort Knox….Lock it Down!

I hope this month’s newsletter is helpful. For any FMS clients, if you need help in determining what passwords your website, hosting, FTP and emails should be changed to please contact me. I will help you come up with very difficult phrases that will keep you safe.

Until next time, be safe, be prosperous, and be successful!

Matt Deloff

FMS Online Marketing

Digital Marketing Delivering Real results

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